The Importance of Brand Storytelling and Customer Engagement
Understanding Brand Storytelling Brand storytelling is a powerful technique that conveys the essence of a…
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We help businesses cut through the complexity of international trade — from market entry and compliance to sourcing, logistics, and trade finance. It’s what we do best. And if there’s one corridor we know inside out, it’s India-Sweden. Years of on-ground experience and a trusted network mean we’re not just consultants — we’re the partner you want in your corner when expanding across these two markets.
Mina is a Swedish national currently residing in India, bringing with her a unique blend of international experience and cross-cultural expertise. As the daughter of a diplomat, she has had the privilege of living, studying, and working in several countries, giving her a deep understanding of global business practices and diverse cultures.
Mina has worked with leading Swedish multinational companies, including Volvo and Ericsson, as a Swedish Language Trainer, helping professionals develop their language skills and cultural understanding for effective business communication. She also served at the Embassy of Sweden, where she gained valuable insight into Swedish business practices, international collaboration, and professional engagement.
With her strong European roots, international outlook, and extensive experience working with Swedish organizations, Mina plays a key role in building trusted relationships and facilitating business between Sweden and India.
Harry is a business development and international marketing professional with over 20 years of experience in international education, global mobility, and strategic partnerships. He holds an MBA in International Marketing from the University of East London and a Bachelor’s degree from Venkateshwara College, New Delhi.
After spending seven years in the UK managing a college and developing international student programs, Harry joined the British Council in 2010. Over a 12-year career, he rose to Head of Business Development – IELTS, leading market expansion and business growth initiatives across India. In 2022, Harry relaunched Focus Overseas, the immigration and overseas education consultancy he founded in 2008, leveraging his global business expertise to help clients achieve their international education and migration goals.
Beyond work, Harry is a single-handicap golfer and an avid music producer and DJ
Understanding Brand Storytelling Brand storytelling is a powerful technique that conveys the essence of a…
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Understanding Brand Storytelling Brand storytelling is a crucial aspect of how businesses communicate their values…
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